Why HiveMarket exists

New York's Social Care Network program did something good: it made healthy food a covered benefit for Medicaid members who need it. Then it handed the delivery of that benefit to community agencies — along with vendor portals, phone calls, spreadsheets, billing worksheets, uplift math, and audit files.

We watched agency staff spend their weeks on that paperwork instead of on people. And we watched clients receive whatever box was easiest to order, instead of food they chose.

HiveMarket is our answer. The authorization goes in once, the order takes a few clicks — or the client shops for their own food from their phone, in their language, and the agency just taps Approve. The vendor delivers with photo proof, and every worksheet and audit document writes itself in the background.

The app is free for partner agencies. HiveMarket operates like a market: we earn on the goods that flow through it, at or below what agencies would pay elsewhere — so our incentive is simply that ordering food through HiveMarket stays the easiest and fairest way to do it.

HiveMarket is a Beehive product, operated by Maxivize, and built hands-on with the agencies and vendors who run these programs every week — including the kosher grocers, meal providers, and community organizations of Brooklyn where this program touches real dinner tables.